We at Pinup Digital Ltda., Rua São João evangelista apply great caution in handling your personal data. In the following paragraphs, you will find an exhaustive list of the compulsive information we as the responsible data controller have to provide you, the data subject, with as part of your visit on www.fashiondecoder.com. In case you have any questions, please contact us at [email protected] or our data protection officer at [email protected]
Generally, all of your personal information collected on our webpages will be used to help you find the best deals for your profile, to show content near your location and ensure the commission we are entitled to in case you choose to make a purchase or agree to a contract with one of our partners. As for the latter, no extra-costs or additional fees will be charged from you for our role in the process.
Current as of: 2023-06-04
On our website, you will receive information on current bargains, discounts, last-minute vouchers and / or similar special offers ("offers") free of charge on this page.
We use your data in compliance with the applicable data protection regulations, in particular the European General Data Protection Regulation (hereinafter "GDPR"). Insofar as we obtain your consent for the processing of your personal data (e.g. as part of the newsletter subscription or for online surveys), Art. 6 para. 1 sentence 1 lit. a GDPR and Art. 6 para. 1 p. 1 lit. c GDPR serve as the legal bases for the processing and storage of this data. For all other processing operations in connection with the use of this webpage, if any, Art. 6 para. 1 sentence 1 lit. f GDPR serves as legal basis. According to this, the processing of personal data in order to safeguard legitimate interests is permissible, unless the interests of the person concerned prevail.
Each time you enter our websites, our servers automatically save general access data about this process in server log files ("log files").
This data include:
the entered website or subpage
the IP address of the requesting system
Information about the browser type and version used
the used operating system
We do not combine this data with other data sources. The temporary storage of the IP address in log files is necessary for technical reasons and to ensure system security, in particular for misuse detection. For these purposes, our legitimate interest in the processing of data according to Art. 6 para. 1 sentence 1 lit. f GDPR. We will delete the data as soon as it is no longer necessary to achieve the purpose of its collection.
We also actively collect additional information about your use of the Site and offers.
Java On / Off
Cookies on / off
Shortened IP address (the last three digits are deleted)
Referrer URL (the previously visited page)
Date and time of the visit
Page interaction information (such as scroll heights, clicks, and mouse movements)
Time and duration of the page interactions
Visited subpages and respective residence time
Clicks on banners and links
We process this data in order to
provide and improve our services.
This includes using the information to manage and improve the technical and functional aspects of the webpage. We also use the information to improve our service, make the site more user-friendly, and optimize content and functionality selection;
We consider the above-mentioned data processing in order to pattern our subpage, offers and advertisements according to the needs and habits of the users a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. Our users expect us to show them the most relevant offers that will give them an actual boost for your purchase.
We process the data as long as this is necessary to fulfill the above-mentioned purposes. Afterwards the data will be deleted. Pseudonymous user profiles are stored for a maximum of 36 months.
You have the possibility to sign up for our free newsletter on our website. The newsletter keeps you up-to-date on the latest coupons, discount codes or similar special offers for various product categories such as fashion, travel or electronics in relation to offers published on our site. Additionally, we might use your email address in order to remind you of offers you have previously showed interest in.
Your e-mail address will only be forwarded to business partners if you have expressly given your consent at the time of the data collection to receive newsletters about certain products and / or services from these business partners as well.
When registering for the newsletter, the personal data to be entered from the input mask will be sent to us. In general, you only have to enter your e-mail address. Further information such as name, first name and gender may be requested; it is, however, strictly optional for you to fill out these fields.
In addition, your IP address and the date and time of the request will be automatically collected and stored on our servers. All logon procedures are logged in order to prove the logon process according to the legal requirements. This includes the storage of the logon and the confirmation time as well as the IP address.
If you sign up for our newsletter for the first time, you will receive a confirmation e-mail to the indicated e-mail address. This confirmation e-mail contains a link that you must click to confirm your registration. This so-called double-opt-in procedure serves to check whether the owner of the e-mail address has actually authorized the receipt of the newsletter and agrees to receive this newsletter.
For the dispatch and the evaluation of our newsletter we use services of external service providers (hereinafter "e-mail service providers"). Some of the e-mail services are based outside the EU / EEA. However, we only work with companies that offer an appropriate level of data protection in accordance with the provisions of the GDPR. For more information on transfers to third-country companies, please refer to Section 7.3. At present, we work together with the following e-mailing services:
[please indicate full company name and address of registered offices]
The e-mail addresses of the newsletter recipients and other data described in this section 3 are stored on the servers of the e-mail service provider. Our e-mail service provider uses the information collected in our order to send and evaluate the use of the newsletter. Our e-mail service provider is under no circumstances authorized to use the data of our newsletter subscribers to direct its own or any third party’s communication to it or to pass on the data to any third parties.
We record your use of our newsletter, such as e-mail openings and e-mail clicks, using a tracking technology provided by the e-mail service provider. In the HTML e-mails sent with the newsletter, a so-called counting pixel (also called web beacons or tracking pixels) is embedded. A web beacon is a small graphic that contains unique identifiers that allow us to analyze the success or failure of our newsletter campaigns. Our service provider records the e-mail address, IP address, date and time of each opening and clicking to provide aggregated reports on how an e-mail campaign was conducted and what action subscribers took to have. Our service provider can use it to report on the success or failure of an e-mail campaign so we can tweak the content of our newsletter. We regard the underlying advertising purpose as our legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.
If you have expressly consented to this when you register for the newsletter, we will collect the information about your use of our newsletter with information that we collect and store about your use of the site. This de-pseudonymizes your usage data collected in the past under a pseudonym and assigns it to your e-mail address. This summary entry will help us better understand your needs and preferences so that we can tailor the contents of our newsletter and sub-page to your personal interests.
The personal data processed during the ordering and dispatch of the newsletter will be stored by us as long as the subscription to the newsletter is active. The order of the newsletter and the consent to the processing of your data for the purposes mentioned above can be revoked at any time, either via the link specified in the newsletter or by e-mail to the e-mail address: [email protected].
A separate revocation regarding the described tracking is not possible. However, you can configure the mail program you use to display e-mails in text rather than HTML format. As a result, image and graphics files are hidden, so that tracking is not possible. You can also prevent the use of counting pixels by blocking the installation of cookies by setting your browser software accordingly. Count pixels are used together with cookies. However, the newsletter will not be fully displayed in these cases and you may not be able to use all the features.
Since we are funded by commissions, we receive information from advertisers about the value of the orders you may make on the advertiser’s website after visiting this webpage. We never receive any information about you, but only billing-related information such as the value of the purchase made, the amount of our commission and the date and time of the transaction. We use this information solely for the purpose of billing our commissions to our business partners, the advertisers. We also work with so-called affiliate networks, which provide the contact with advertisers and possibly take over the technical process and billing.
Our business partners may offer you the opportunity to redeem vouchers during your purchase on their website. If you have placed an item in the virtual shopping cart but have proceeded to buy it, and then go to out webpage, we will receive information about your filled shopping cart from some business partners (for example, purchase value and product category). We may then offer you matching vouchers. For this purpose, we and the relevant business partners use a technology from Google Inc., DoubleClick for Publishers (see Section 6.2). The vouchers are created and displayed completely automated. We do not receive access to the information stored about you by our business partner or Google. We can only set general segmentation criteria (such as purchase value, product category) on the basis of Google DoubleClick technology, on the basis of which vouchers are created and displayed.
We use third-party technologies within our webpage for analysis, optimization and advertising purposes.
In part, we work with third parties based in the US. Data is transmitted to service providers in the USA in accordance with the principles of the so-called EU-US Privacy Shield or on the basis of so-called standard contractual clauses of the EU Commission. Further information can be found in Section 7.3. Below we give you an overview and a description of the third-party technologies that may be used on this webpage.
We use all performance or web analysis tools only with IP anonymization enabled. Consequently, the last three digits of the IP address are deleted immediately after collection of data and only the shortened IP address is stored on the servers of the respective third party.
We can only select segments and target groups (e.g. age, interests) that we want to address with our advertising. Third-party vendors may combine information they collect about your use of this sub-site with information they have collected about your use of other sites where the ad technologies are also incorporated.
We use Google Inc. marketing and remarketing features on the website 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). These features allow us to better target advertisements for this site.
For this purpose, Google stores the following data in connection with the provision of advertisements: your web request, the IP address, the browser type, the browser language, the date and time of your request and one or more cookies that may unambiguously identify your browser ,
We only disclose your personal information to third parties if this is necessary for the purpose of providing this webpage and services, if we are contractually or legally obliged or entitled to do so or if you have given your express consent.
If you click on an offer made available on this webpage or in our newsletter, we assign an identifier to this click consisting of various pseudonymous features (hash of browser properties and the current time). We pass this pseudonymous identifier on to the advertiser for whom we make the offer. If you subsequently visit the advertiser's website and make a purchase or another transaction, the advertiser may identify you as coming from our webpage and we will receive our commission. We also work with so-called affiliate networks, which provide the contact with advertisers and possibly take over the technical process and billing. In these cases, we pass on the pseudonymous identifier for billing commissions to the affiliate networks. The affiliate networks may also use their own tracking technologies if you visit our webpage and click on an offer (e.g. a voucher). We consider the transfer of the pseudonymous identifier to our business partners for billing purposes as our legitimate interest within the scope of Art. 6 (1) lit. f DSGVO. In addition, we will only pass on data regarding you to business partners with your express consent.
We also cooperate with technical service providers who are authorized to perform services on our behalf and in accordance with our instructions on the basis of Art. 28 GDPR. These companies may gain access to your personal information, but only to the extent necessary to perform their duties. For example, we hire service providers to send our newsletters or other marketing services, with web analytics or with infrastructure and IT services.
To host this webpage, we use Amazon Web Services Inc.'s Amazon Web Services ("AWS"), PO Box 81226 Seattle, WA 98108-1226, USA ("Amazon"). The data is stored exclusively in a German computer center (Frankfurt am Main), which is certified according to ISO 27001, 27017 and 2018 as well as PCI DSS Level 1. All data stored by us are in our sole control and are automatically encrypted. For more information about AWS and privacy, visit https://aws.amazon.com/compliance/eu-data-protection/ and https://aws.amazon.com/en/privacy/ .
It may happen that our service providers are located in a third country, i.e. in countries outside the European Union (EU) / European Economic Area (EEA). However, we only work with companies that offer an appropriate level of data protection in accordance with the provisions of the GDPR.
We are currently working with a number of service providers based in the US. Data is transmitted to service providers in the USA in accordance with the principles of the so-called EU-US Privacy Shield as well as on the basis of so-called standard contractual clauses of the EU Commission. The EU-US "Privacy Shield" is an agreement between the European Union and the United States designed to ensure compliance with European privacy standards in the United States. The standard contractual clauses of the EU Commission are a contract in which the service provider undertakes to protect the data of the users, to process them in accordance with the contractual provisions on our behalf and in particular not to disclose them to third parties. A copy of these standard contractual clauses which have been concluded with every service provider operating outside of the EU / EEA can be found here.
With respect to our processing of your personal data, you have the following rights free of charge.
If you have given us your consent to the processing of your data, you have the right to at any time revoke your consent by e-mail or letter to our contact address as indicated below. We will stop processing your data if necessary.
You have the right at any time to inform yourself about your personal data stored with us. Please note, however, that we are unable to associate these individuals with the pseudonymous usage profiles we have created. Accordingly, we cannot provide any information about this data, unless you provide us with information that allows you to assign the usage profile to your person. We will refer you to this in case of a request separately.
You may demand the correction of incorrect data and - as far as the legal requirements are met - the completion of your data.
You have the right to request the deletion of your personal data stored by us, if we have no legal reason to process and store them further.
As far as the legal requirements are met, you can demand that we restrict the processing of your data.
If the processing of your data is based on a consent (e.g. newsletter delivery), you have the right to receive this data in a structured, common and machine-readable format.
You also have a right of appeal to a regulatory body if you believe your data is being processed in violation of applicable law. You can contact the data protection authority, which is responsible for your place of residence or your state, or the data protection authority responsible for us.
The data protection authority responsible for us is:
Bavarian State Office for Data Protection Supervision (BayLDA)
[Bavarian Data Protection Authority ]
Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300
E-Mail: poststelle @ lda .bayern.de
Responsible for data processing – i.e. the one who decides on the purposes and means of processing personal data – in connection with the services is:
Pinup Digital Ltda.
Rua São João evangelista
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